The appeal for second homes has risen even further, particularly across the coastal regions of the Ionian Islands, which rank as a prime destination. These properties have a dual purpose—providing rental income and serving as long-term investments. As the Greek luxury property market evolves a notable trend in 2025 is a growing demand for properties sustainable eco-friendly features, in addition to historic traditional homes.
- Beneficial macroeconomic conditions: set to support moderate growth in property values. Annual growth rates for residential real estate are forecasted to land between 3.7% and 3.2%, attaining a transactional value of approximately $9.39 billion until 2029.
- Lucrative investment: international buyers and investors are continuing to recognise Greece’s positive investment conditions and focusing particularly on first-line luxury villas and prime luxury Ionian residences in premier locations.
- Government incentives: the Golden Visa programme offers residency to non-EU citizens who invest at least €800,000 in Greek real estate. This programme continues to attract foreign investment and is boosting the property market.
- Advancement of technology and digital transformation: Technology is rapidly changing the real estate market in Greece, making it more accessible and efficient. Momentum in 2025 is increasing advanced proptech solutions, including AI-driven property management and blockchain for secure online transactions making the process more convenient for both local and international buyers.
- Demand for energy-efficient homes: buyers are now considering sustainability. Eco-friendly homes and energy-efficient buildings are garnering interest, as more buyers are becoming aware of their environmental impact. There is an increasing opportunity for developers to build villas with a focus on sustainable living that will appeal to eco-conscious buyers.
